March 10,
2016: BookMyShow, India’s largest online
entertainment ticketing brand, has acquired a majority stake in Chennai based
fan relationship management (FRM) solutions provider, Fantain Sports Pvt. Ltd.
Fantain provides fan insights, engagement and monetisation on its proprietary
FRM platform specifically catering to sports businesses in India.
BookMyShow, with its immersive content and transactional
capabilities will utilise the analytical intelligence of Fantain to gain
in-depth knowledge and insights about ‘fans’, the most vital stakeholder for
all sports events. The investment
will enable Fantain to build the most complete and robust fan insights in
India along with providing it an opportunity to expand its portfolio of
offerings within entertainment business.
Speaking about this strategic
investment, Ashish Hemrajani, CEO& Co-Founder, BookMyShow said, “Sports
in India continues to gain immense traction from people all across the country.
Since, at BookMyShow, we have always emphasised on delighting users through our
offerings and services, our investment in Faintain will further be fruitful in
creating more meaningful engagement and unparalleled solutions for sports fans
on BookMyShow.”
Sharing his views with regards to the investment, Mr. Anand Ramachandran, CEO &
Co-Founder, Fantain Sports said, “We are delighted that BookMyShow has seen
value in the capabilities of Faintain’s FRM platform and believe that this
strategic investment will help BookMyShow to connect and engage with fans like
never before. We are also excited to explore new avenues both across new
businesses and new capabilities that widen the base of fan engagement. We look forward to
start catering to millions of fans on BookMyShow.”
About
BookMyShow
BookMyShow, the flagship brand of Bigtree Entertainment Pvt. Ltd.,
is India’s largest online entertainment ticketing platform that allows users to
book tickets for movies, plays, sports and live events through its website,
mobile app and mobile site. Founded in Mumbai (India) in 2007 by three
long-time friends - Ashish Hemrajani, Parikshit Dar and Rajesh Balpande,
BookMyShow is now present in over 350 towns and cities across India, currently
meeting the entertainment demands of over 14 million customers. With support
and encouragement from its investors Network 18, Accel Partners and SAIF
Partners, BookMyShow continues to innovate in the e-commerce ecosystem of
India. For more information, please visit www.bookmyshow.com.
About
Faintain
Fantain offers Fan engagement through Insights, Activation
& Monetisation to its customers.
Fantain believes that professional sports should be conducted like any
other well run business - with a strong focus on building long standing
and mutually rewarding relationship the most vital stakeholder, the
Fan. It was founded by three seasoned IT professionals – Anand
Ramachandran, Vivek Venugopalan and Aravind Ramachandran and has been working
with some of the leading sports teams in India.
Fantain counts Kolkata Knight Riders and SunRisers Hyderabad amongst its
customers. For more information visit www.fantain.com
Media
Contact: Launcherz PR
Shagufta
Hanaphie@9831362042, shanaphie@gmail.com
No comments:
Post a Comment