Friday, 6 May 2016

DSK Shivajians play Tata Football Academy in U-18 I-League tie




1st February 2016 – Kolkata, India – DSK Shivajians will look to build on their impressive 4-0 victory over Lonestar Kashmir in the Final Round of the Under 18 I-League when they face Tata Football Academy on 2nd February 2016 at the Howrah Stadium, Kolkata
.
The team, consisting of players from Liverpool FC International Academy – DSK Shivajians, has already played two matches in the tournament, drawing the first one and winning the second. On the other hand, Tata Football Academy has won their first two matches of the tournament, and is currently leading the Group A with 6 points.

Speaking ahead of the crucial encounter, Shirish Kulkarni, President, DSK Shivajians Football Club, said: “We had a good result last time out and we will be looking to build on that. However, this is more about development of the players than it is about winning. We have an impressive youth setup at the club and the coaches from Liverpool FC have ensured that we take the right steps which would help the players to perform at the top of their abilities.”

Dave Rogers, Head Coach, Liverpool FC International Academy – DSK Shivajians, added: “After yesterday’s impressive victory over Lonestar Kashmir, the boys are in good spirit and really looking forward for Tuesday’s game. TFA have made an excellent start to the competition with 2 wins from 2 games so we know we need to prepare and be focused for what is going to be a really tough match. They are well organized and have good players, but we have done our homework on them and found areas which we feel if we execute on the day, we can exploit and expose them. It’s the biggest game because it’s the next game and if our Academy players want to carry on their progress then performing against a top Academy like TFA would show how far they have developed.”

The match will kick-off at 2:15pm at the Howrah Stadium in Kolkata.

Friday, 29 April 2016

Sadar Medical College romp to victory at the inaugural SF Sonic Vaahak Football Cup 2015



Baharampore, 3rd September 2015: SF Sonic, India’s fastest growing battery manufacturing brand launched the first ever football cup exclusively for e-rickshaw drivers in Baharampore. The SF Sonic Vaahak Cup saw 16 teams with 7 players compete. Each team was dressed in a different colour jersey to participate in the mini soccer tournament. A mini soccer tournament consist of two halves of ten minutes each and is played on a court that is smaller than the regular sized court. The tournament was complete with professional referees and linesmen.  More than 400 families, friends and others came to cheer at this unique event.

Dr. Tanmay Chattopadhyay, General Manager, Marketing, explained, “India is exceedingly moving towards having electric vehicles both for private as well as commercial uses. e-rickshaws are now besides becoming the preferred mode of transport across the country is also good for the environment, since they are battery operated. Given the stressful traffic conditions that the e-rickshaw drivers operate under on a daily basis, we thought it would be a welcome break to have them play football on their day off. This suggestion was met with a lot of enthusiasm and we are honoured to give our e-rickshaw drivers something fun to do.” 

“Across India, rickshaws make commuting easier. However, driving a rickshaw is very hard work. At SF Sonic, higher output is at the core of our business. This is reflected in our credo – More Power per Crank. We have invested in technology to ensure that our batteries are hassle-free and deliver more power to the user. Just like Vaahak gives more power to the vehicle, we think a Sunday game of football adds a lot of excitement to the stressful e-rickshaw driver. A refreshed driver means he has the power to perform better. This is the underlying reason for organising the SF Sonic Vaahak Football Cup”, Dr. Chattopadhyay added.  

SF Sonic has also just launched the Zamindar ka Doctor programme, intending to reach out to 25,000 Farmers across India. Under this programme, while a battery is checked by auto-experts, the farmer has a health checkup done by doctors and pathologists. Till date over 300+ farmers have been covered in under a month in Uttar Pradesh and Madhya Pradesh.

SF Sonic is also reaching out to over 25,000 households spread over 600 villages across 9 states in 60 days to build awareness around uninterrupted power. “Several homes in India do not have access to regular power supply and this is hindering development of people and our country. SF Sonic has developed an innovative battery for home use that provides uninterrupted power supply. With this, SF
Sonic would like to encourage homes to install dependable batteries where the power supply is not dependable.”

About SF Sonic:
SF Sonic through research, innovation and cutting edge Japanese technology, ensures that its batteries offer More Power per Crank. The brand has batteries for passenger cars, 2-wheelers, 3-wheelers, LCV/HCV and tractors. SF Sonic also caters to the home and business segment through inverter batteries, home UPS batteries, Genset batteries and CFL batteries. The brand is present across India through Power Bay Stores and over 10000 Channel Partners. SF Sonic batteries can also be ordered online at http://www.sfsonicpower.com/buy-online or by calling SF Sonic Powerline 1800 102 6060.

The SF Sonic Research & Development centre at Taloja is a high-tech hub of innovation and is approved by the Ministry of Science & Technology, Government of India. SF Sonic batteries are manufactured at a state-of-art plant in Taloja, Maharashtra. SF Sonic contributes to the UNICEF Child Environment Program, every time a used battery is returned. 
 
For More Information please contact: 
Rajiv Lodha: 9831362041/8961011148
LauncherzPR
launcherz.kol@gmail.com

One to one interaction session” with Mr. Manavjeet Singh Founder and CEO, Rubique



9th February ’16, Kolkata: Rubique (earlier known as bestdealfinance), one of the largest financial portals offering a wide range of financial products and services from multiple Banks and Financial Institutions, through a cutting-edge technology platform. Mr. Manavjeet Singh, a proficient banker with more than 23 years of rich experience in the field of banking & financial services, is a well-recognized name in the industry. He, the incorporator of Rubique landed to Kolkata on 9th February, 2016 to have a cup of coffee session about his portal with the Kolkata journalists at The Park.
Mr. Manavjeet started his professional career with Xerox followed by other strategic leadership positions in prestigious corporate organizations like Citibank India, SBI Mutual Fund, HDFC Bank, Reliance Consumer Finance, etc. He conceptualized the online financial platform with a vision to make finance simple & accessible for the customers through technology and create disruption in the online lending domain. The name of the company ‘Rubique’ has been taken from the term ‘rubix cube’ with the thought of making the complicated financial process trouble-free. Hence the tagline of the company has been made as “Finance made simple”.

To bring every borrower and lender on a common platform, which so far never existed Mr. Manavjeet Singh along with his partner Mr. Sandeep Nambiar incorporated RUBIQUE on October 2014. The duo introduced a tech-led lending solution which is unique in terms of its matchmaking algorithm. With a unique technology-driven model, it aims to tap all customer segments be it the digital savvy or the traditional Indian customer.

Speaking on his interactive session, Mr. Manavjeet Singh said “Rubique is an online marketplace for financial products that provides a technology enabled end-to-end solution to financing needs of Individuals & SMEs. We keep on taking the feedback from the customers to make their requirements more efficiently executed and allows them to get the best deal in the quickest possible time.“

The company has an affiliation with 41+ leading financial institutions such as Au Financiers, Bajaj Finance Ltd., Fullerton India, Hinduja Leyland Finance Ltd., ICICI Bank, India bulls Housing Finance Ltd, Induslnd Bank, Reliance Commercial Finance etc. to offer a wide range of choices for its customers.
 Currently operational only in Mumbai, Delhi, Pune, Kolkata, Hyderabad & Bangalore. Rubique will soon embark on an expansion spree with offices in other locations.

Media Contact- LauncherZ PR

Rajiv Lodha: 9831362041/8961011148
launcherz.kol@gmail.com

“The Enchanting Siddhartha” - An Exhibition of inner peace by Suman Parasrampuria



5th February ’16, Kolkata: Art is multifaceted and even an entire lifetime may be short to experience its varied forms.This is a journey on which Suman Parasrampuria has ventured to experience art. To bring forth spontaneity to the subject she has chosen Enchanting Siddhartha. Her work “Enchanting Siddhartha”was unveiled by Smt. Bharati Roy, Ex Pro Vice Chancellor of Calcutta University on 5th February 2016 at Gallery Gold, near Menoka Cinema Hall at 5.30pm.
The Exhibition continues till 10th February 2016, from 3pm to 8pm daily.

Suman Parasrampuria, searches for expressions through art. She plays with colours in her paintings depicting her ethos, a spontaneous and joyful celebration of life. Suman’s paintings portray her baroque style, be it landscapes, seascapes or portraits. From a housewife, a cancer patient to an aspirant artist she is a self-taught painter, rekindling her love for art. She has been a part of many group exhibitions over the years and her work has also been commissioned for use in places like, New Delhi, Bangalore, Kolkata, UK, USA and Germany.She expresses herself through various mediums which converge to create her explicit style. With her creativity and imagination she has indulged in acrylic technique.

Life lost all its meaning and colours to Suman, when she was undergoing the painful recovery process and sessions of chemotherapy. At the end of her final surgery she realised that she was cancer free which gave her a new inspiration to hold the brush again to rejuvenate and save herself spiritually.

During her recovery from cancer, she courageously decided to paint again. She then wondered what to draw and deep down within, a voice whispered to her artistic soul to try “Buddha” symbol of inner peace. Buddha was a very natural and intrinsic call for her. Suman gradually started painting Buddha and soon peace prevailed to awaken her soul. For someone who experienced life near-death moments every day, Buddha helped her to realize the deep philosophy that nothing exists independently or eternally; nothing is permanent. Buddha said “The mind is everything. What you think, you become. If you change your thinking, you will change your life”. This literally helped her change her own perspective towards life.

Speaking on her exhibition Suman Parasrampuria said “My recent work named “Enchanting Siddhartha” was started couple of years. I tried to portray pleasant, peaceful and attractive Buddha images, poured my soul into it. So through my current work “Enchanting Siddhartha” tried to express the various moods of Buddha which I gain from the environment and people around me.”

Some of her exhibitions in India include imparting Creativity at Birla Academy of Art and Culture, Kolkata (2012) ; imparting Creativity 2 at I. C. C. R. (Indian Council For Cultural Relations), Kolkata (2014); The High Renaissance, at Lalitkala Akademi, Rabindra Bhavan, New Delhi, with ARTS-UNLIMITED The Gallery (2014);Claude Lorrain at Karnataka Chitrakala Parishath, Bangalore, with ARTS-UNLIMITED The Gallery (2014) ; imparting Creativity 3 at ICCR. (Indian Council For Cultural Relations), Kolkata (2015) and many more .

Press Contact:
Shagufta Hanaphie:
9831362042/8961011148


Wednesday, 27 April 2016

Walk Fearless:Understanding Epilepsy is the key to control seizures

The challenges of parenting are compounded if your child has epilepsy. Not only do you have the normal concerns about raising a child, but now you have to address emotional concerns both you and your child are encountering while living and dealing with epilepsy. It's natural for a child who has a chronic illness or who is different from other children to feel resentful. Children with an illness such as epilepsy may develop emotional problems, such as poor self-esteem or depression. These problems may come from within (anger, embarrassment, frustration), or from outside (children with epilepsy may be teased by other children).

Epilepsy in childhood presents a profound challenge. Children account for a remarkable proportion of all new cases of epilepsy. Children can have different types of seizures at different ages. Epilepsy is likely to occur in a developing brain in a child as young as 1 day old all the way up until 18 years old. The impact that seizures may have on the developing brain are very different than that of an adult brain that's already been formed.

Some children develop epilepsy as a result of their brain being injured in some way. This could be due to a severe head injury; difficulties at birth; or an infection that affects the brain such as meningitis. There are a few children who are born with genetic defects and have a number of conditions, such as mental retardation, associated with epilepsy. The most common type of seizure in children is the febrile seizure, which occurs when an infection associated with a high fever develops.

Prof. Dr. Shankar Prasad Saha says “Having epilepsy can affect a child in different ways, depending on his or her age and type of seizures the child has. Diagnosis will not affect the day-to-day lives of children, but, in some, it may be a frightening or difficult experience, and they may feel embarrassed, isolated or different in front of their peers. Behavioural changes and problems can happen for all children regardless of having epilepsy and, for many, may just be a part of growing up.”

Epilepsy is a major health problem in developing countries, including India. Of the 3·5 million people who develop epilepsy annually, 40% are younger than 15 years, and more than 80% live in developing countries. Epilepsy is the most common neurological condition where there is an abnormality of electrical activity of the brain cells, resulting in episodic abnormal behaviour in an individual.  This condition requires recognition, investigation and management.

Prof. Dr. Shankar Prasad Saha remarks “Seizures may change over time, either in type or frequency. Some children outgrow their epilepsy by their mid-to-late teens. The risk of having another seizures ranges from 20–80%. Most recurrence happens within the 6 months of the first seizure. The risk of another seizure depends on the cause. If the seizure is provoked by fever, for instance, then the chance of further seizures is low except in the setting of fever.”

“Epileptic seizures can interfere with a child’s ability to learn and develop in a number of areas. The school should be notified that your child has epilepsy. If your child needs medication administered during school hours, a permission slip and instructions may be necessary. .” adds Prof. Dr. Shankar Prasad Saha

Prof. Dr. Shankar Prasad Saha confirms “Teachers play a vital role in the physical, emotional and academic well-being of students with epilepsy. A teacher who reacts to seizures calmly and supportively will help others learn to do the same. In some cases, teachers are the first to notice and recognize the symptoms of seizures in a student. Teachers who understand, encourage and inspire students with epilepsy facilitate learning, independence and self-esteem. “

If your child has epilepsy, you and your child’s teacher must impart the following information about what is to be done when the child suffers an epileptic attack.
§  Stay with the child. Let the seizure take its course.
§  Speak calmly and explain to others what is happening.
§  Put something soft under his or her head to protect it.
§  Move dangerous objects out of the way.
§  DO NOT restrain the child.
§  Check the time to see how long the seizure lasts.
§  If the seizure activity lasts more than 5 minutes, call for paramedics.
§  Don’t put anything in the child’s mouth.
§  Gently guide the child away from danger or block access to hazards.
§  After the seizure, talk reassuringly to the child.
§  After the child has stopped shaking, ease him or her gently into the recovery position.
§  Stay with the child until complete awareness returns.

Though the condition requires long term treatment it may or may not continue for life long.  The criteria for stopping or reducing the medication depends on the patient’s condition. It depends on the type of epilepsy, the age of onset of symptoms, extent and duration of control over the epileptic attacks when under treatment. Doctor may stop the medication if the patient remains seizure-free for a period of 2—5 years. This decision is made after analysing different aspects of the situation. However, there are chances that the seizure may occur again after stopping treatment and the treatment might have to be started again.

The burden of epilepsy could be reduced in India by alleviating poverty and by reducing the preventable causes, viz. perinatal insults, parasitic diseases, and head injuries. Empowering primary healthcare workers to diagnose and start treatment might significantly reduce the treatment gap and the disparities between rural and urban areas.

Children with epilepsy can live a happy and successful life. With the advent of newer medicines, availability of medical care and increased awareness of the condition, it has become possible for a person with epilepsy to lead a good life. There are many famous poets, writers and sportsmen with epilepsy who have excelled in their respective fields. Positive approach towards the problems in life is a key for success and contentment. Our negative outlook towards the disease should be challenged and this will certainly help people lead a normal and happy life.

References:
Ann Indian Acad Neurol. 2014 Mar; 17(Suppl 1): S3–S11.
General Myths and Facts about epilepsy in the society

1.     Myth: Epilepsy is the result of possession by evil spirits. The treatment is to exorcise such spirits through faith healers or alternative therapies.
Reality: Epilepsy is a neurological disorder that is treated with medication. The patients should be taken to a qualified doctor.
2.     Myth: An epileptic attack can be stopped by making the patient smell an onion or branding the skin with a hot needle or iron rod.
Reality: Such methods only cause more injury and do not help the patient.

3.     Myth: If you touch an epileptic patient during a seizure, the disorder will pass to you.
Reality: Epilepsy is not contagious and does not spread by touch.

4.     Myth: Epilepsy brings stigma to the family, so the patient should be hidden.
Reality: Epilepsy is a treatable disease just like diabetes or hypertension. There is no reason to hide an epileptic patient. Ensure that they get timely treatment and that they take their medication regularly.

5.     Myth: Epilepsy is a form of madness and the patient needs to be admitted in an asylum.
Reality: Epilepsy is the disorder of brain function. So it should be treated by a neurologist.

6.     Myth: People with epilepsy cannot marry nor have children.
Reality: As long as the patient takes his/her medication and does not hide the condition, there is no reason why he/she cannot marry or have children.

7.     Myth: Children who have seizures should not be sent to school.
Reality: Most children who have epilepsy are intelligent. In some cases, there may be some co-existent retardation but that is due to an abnormality in the brain. Again, as long as the child takes the medication regularly, he/she can go to school.

8.     Myth: Wearing a metal ring, talisman or offering animal sacrifices will prevent seizures.
Reality: Nothing can prevent seizures except antiepileptic medication.

Despite various efforts across the world to create awareness about epilepsy, a lot of misinformation still persists. This prevents patients from seeking proper medical treatment. We need more awareness programs that will reiterate that epilepsy is a disease like any other and that people with epilepsy are no different from others.

Prof. Dr. Shankar Prasad Saha - HOD, Neuro Medicine (NRC Medical College & Hospital) 1.  HOD, Neuro Medicine (NRC Medical College & Hospital) of NRS Medical Collage & Hospital, JMD Diagnostic Centre (Phoolbagan) 

Media Contact:
Rajiv Lodha (9831362041/9831326900)
LauncherzPR
launcherzpr@gmail.com 

Healthcare in India: Empowering the primary care physician


Speaking about the program, Medical Director of NAABI Prof A G Ghoshal said, “Specialized up-to-date care for respiratory patients are available only at few centers. To counter the menace as big as this, we need to develop strategies to promote existing facilities and to raise awareness about the availability. Also we need to outreach to the extremely peripheral primary care physicians and the health care workers where much can be done with existing resources.”
Just when the global debate on the adverse health effects of rising air pollution levels and deteriorating air quality in Indian cities is heating up, we face tough scenario to diagnose and manage the obstructive Airway disease (COPD and Asthma) epidemic.
Almost 90 percent of Indian population visit primary care doctors for their daily needs.Obstructive Airway Disease is a huge epidemiological problem in the country accounting 7.6 percent deaths.
The disease burden in India is at an all-time high with the country witnessing the maximum number of deaths due to chronic respiratory diseases. To add to it in India now, 110 million people smoke, compared to just 74.5 million smokers over three decades back becoming COPD patients over a period of time and inviting other diseases. These diseases are highly amenable to interventions like smoking cessation and highly responsive to treatment at the early stage.

Respiratory diseases affect not just general health, but also the overall quality of the life of patients, necessitating early diagnosis and right treatment. Most of the damage also occurs very early which mandates early management.  Resorting to new-age technology for diagnosis and management of chronic respiratory ailments, including asthma and COPD, can go a long way in helping patients lead quality lives.

Yet most of these disease go undiagnosed and under-treated due to delay from patients and  doctors’ little interest or knowledge in treating these deadly menaces. National Allergy Asthma Bronchitis Institute (NAABI) has organised a 3 module certificate training course for General Practitioners on diagnosis and treatment of respiratory ailments . The modules were discussed in 3 different sessions. The first session discussed about Concept of Obstructive Airway Diseases (OAD) and utility of spirometry to monitor the lung power of a person. It also focussed on patient communication for correct diagnosis and right treatment method and technique for the therapy.

Second session updated about Asthma as a disease and its diagnosis along with management  and avoiding mortality due to it. One in any ten patients of a physician suffers from asthma. Current asthma management is good enough to minimize morbidity and prevent any mortality.

Third session was organised on 20th March to discuss Chronic Obstructive Pulmonary Disease (COPD) as a disease, prevention of acute exacerbation and the need for regular monitoring of COPD patients’ lung health. Any acute exacerbation of COPD takes huge toll on the patient’s resources and life. There were not only lectures, but also hands-on workshops and interactive sessions. The sessions were organised to empower primary care physicians to practise with in depth knowledge of respiratory diseases. 


A total of 40 general practitioners attended the session. They were awarded with a certificate for the course ensuring their commitment to treat respiratory patients with confidence and empathy.
Media Contact:
Rajiv Lodha- 91 9831362041
LauncherzPR
launcherzpr@gmail.com

Children bat for health with cricket stars in Kolkata!


Kolkata, 16 March 2016 - In a unique and remarkable CSR initiative under the aegis of ICC Cricket For Good and Team Swachh, star players from the participating ICC World Twenty20 India 2016 men’s and women teams have been engaging with children and adolescents on sanitation and toilet use, as one essential step towards ending open defecation in India.

As the cricket frenzy of the ICC World Twenty20 India 2016 begins, cricketers from 16 teams will join forces to promote messages on health, sanitation and hygiene as part of the innovative Team Swachh campaign.
In what was probably an once-in-a-lifetime opportunity, adolescents from Kolkata today interacted with the star cricketers of Sri Lanka team at the Team Swachh WASH clinic held at Jadavpur University, Salt Lake Campus in Kolkata.

14 children from different schools of South 24 Parganas joined the clinic and shared the key messages on hand washing and toilet use with cricketers.

The star crickets of the Sri Lanka team had a field day with the children at the WASH clinic, a day before the team’s match against Afghanistan at Eden Gardens.

The cricketers made the children go through basic cricket drills which included, short multiple high power sprints, long individual runs, which was followed by batting, bowling and fielding drills. The clinic ended with the cricketers and children pledging to support Team Swachh campaign which advocates for toilet use in India.

The cricketers listened attentively as the kids demonstrated the five steps of handwashing--a crucial way to avoid diseases such as diarrhoea and other gastrointestinal problems. The group also talked about why open defecation was an invitation to health problems and therefore the emphasis on making the country Open Defecation Free (ODF).

The children had a great time playing cricket with the stars they had only watched on TV so far and it's definitely not a day they will easily forget.
Earlier in October 2015, the ICC Cricket For Good and UNICEF launched a five-year global partnership in New York. They decided to engage the broader cricketing community to empower children and adolescents. In particular, during the many ICC events over the next five years, they will develop and implement various community outreach programmes and initiatives in collaboration with coaches, cricketers and cricketing personalities.
 OVERVIEW:
 Team Swachh is an integrated nationwide initiative that aims to build a social movement for sanitation and toilet use thereby leading to an open-defecation-free India. This visionary collaboration between ICC and UNICEF aims to raise awareness about challenges faced by the most disadvantaged children and focuses on improving sanitation. The ICC WT20 is the launch platform to advocate for children, leveraging the reach and popularity of cricket in India.

During the tournament, cricketers of participating teams will interact with children through a cricket coaching programme and educate in the use of toilets, stressing on the importance of hygiene and sanitation at the specially designed Team Swachh cricket clinics set up at the various stadia.

UNICEF Goodwill Ambassador Sachin Tendulkar also emphasized the need for team play, “Ending open defecation and achieving sanitation for all in India takes a genuine team effort in which all relevant actors–from the Government to the people practicing open defecation, from role models to international development partners--play together as one team.”

With more than 564 million people still defecating in the open – the largest number of any single country in the world and half the global total – India’s children suffer the effects of poor toilet use. Almost 1 in 10 of the 1.2 million children under five years old who die every year in the country succumb to diarrhoea, which is linked to poor water, hygiene and sanitation. Some 40 per cent of the country’s children are stunted – chronically malnourished – a condition which is linked to open defecation.

Note to Editors

Team Swachh is the first in a series of collaborations between the ICC Cricket For Good,UNICEF and the Board of Control for Cricket in India (BCCI) with the aim of leveraging the vast reach, appeal and immense power of cricket in India. This visionary collaboration aims to build a social movement for sanitation and toilet use, thereby leading to an open-defecation free India.

In October 2015, the ICC Cricket for Good and UNICEF launched a five-year global partnership in New York. They decided to engage the broader cricketing community to empower children and adolescents. In particular, during the many ICC events over the next five years, they will develop and implement various community outreach programmes and initiatives in collaboration with coaches, cricketers and cricketing personalities.

Media Contact
Rajiv Lodha: Launcherz PR -98310362041
launcherzpr@gmail.com