LAUNCH OF ‘SATHI HEART’-HEART-FRIENDLY COOKING OIL

1^st February ‘16, Kolkata: In India, heart ailments have replaced communicable diseases as the biggest killer. According to recent data, approximately 30 per cent of the urban population and 15 per cent of the population living in rural areas suffer from high blood pressure and heart attacks. The cost of India's heart disease epidemic is over $2 trillion. The only way to reduce the onslaught of cardiovascular diseases is through information, education, medication and delivering superior oil quality.To make certain that the consumers get a highly health quality  oil Vinayak Oil Pvt. Ltd is introducing ‘SATHI HEART’ on 1^st February ’16 at Kala Kunj, Kala Mandir , Kolkata.

Speaking on the Launch program Mr.Bijay Agarwal, Managing Director  Edible Group  said, “SathiHeart has the right ratio of Fatty Acids & Omegas , close to WHO and AHA’s recommendations that reduces bad cholesterol ( LDL) and promotes a Healthy Heart, builds immunity and offers good nutrition.” 

SATHI HEART is a premium gold standard ,Heart –Friendly cooking oil which blends the goodness of ORYZANOL (antioxidants) and VITAMINS, which build Immunity and offer good Nutrition. It enhances taste & flavour of food, helps in digestion, is light & Non- greasy & is economical because it absorbs less Oil. It also helps to reduce weight. Further it has natural Squalene, which improves skin tone, glamour & beauty.

SATHI HEARTis a judicious blend of physically refined Rice Bran Oil (80%) and Refined Sunflower Oil (20%), which is a  tested blend now available in the market.It has the best balance of SFA / MUFA / PUFA ratio which is close to the recommendation of WHO & AHA and also free of Trans-Fat.

All the above claims are supported by scientific literatures.

“Indian Council of Medical Research and National Institute” of Nutrition recommend RBO (Rice Bran Oil) as the world’s healthiest cooking oil, because of its balanced ratio which is as per recommendation of WHO & AHA , rich in natural antioxidants and free of  Trans –Fat . Similarly Sunflower oil is a rich source of n-6 fatty acids, vitamin E and sterols.

Sathi Heart is therefore, good for entire family including children.

The MRP of Sathi Heart is Rs 120/- while others are selling the same blend at Rs 190/-. Comapy is giving special launching offer for customers, giving one Food Grade wide mouth Jar worth Rs.65 /- on purchase of 2 pcs Pouch and One Bag  with 5 Ltr Jar Pack.

Media Consultant:

Launcherz PR

Rajiv Lodha: 9831326900/9831362042