Thursday, 12 May 2016

Can you win against asthma? This World Asthma Day we celebrate winners against asthma


Kolkata, 03 may ’2016:  When we think of Asthmaapicture ofa sneezing or a wheezing individual who seems to be perpetually illcomesin front. But is this the case every time?  Often we try to run away from the harsh reality of the disease and ignore it, making the situation worse. If diagnosed with Asthma, it is not the end of world as projected most of the time. Surprisingly, it can be managed and controlled easily. Thus daily activities with family and friends are not tedious task or challenging with proper treatment. In true sense, one can win against asthma
This year on World Asthma Day, we celebrate the spirit of those winners – who have won their battle against asthmaand taboos related to it. Awareness about the disease, acceptance towards it and adherence to the right therapy, all this can make one win against asthma.  Today, we learn from them how they made it possible through inhalation therapy – a key to win against asthma.

Symptom free is NOT asthma free. This remains one of the biggest challenges to the management of asthma, when there is discontinuation of the medication once the symptoms are subsided. This can be majorly to save the cost of the medication against doctor’s advice. Unfortunately, this may result into aggravation of the disease and chances are that symptoms may flare up anytime - this time with double impact. Always, consult a doctor before taking such steps.

Dr. Subhasis Roy says, “Asthma is a chronic disease which requires long-term treatment. Many patients once they feel better stop taking their inhalers. This can be dangerous since discontinuing treatment means stopping the corrective measure that is keeping them fit and healthy. Patients should consult their doctor on each and everything that stops them from not continuing inhalers rather than taking decisions on their own which can be dangerous.”

Commenting on the current scenario of asthma, Dr.Pawan Agarwal states,” Every day I consult 10 -15 patients that requires consultation not only for disease but for continuing the medicine. It has been found that adherence to asthma medication regime is very poor and tends to falter after few months in both children and adults and the rate of non-adherence has been estimated to be around 70%.
Need of an hour is to overcome barriers/ taboos and understand the importance of inhalation therapy and adhere to it. To be a winner against asthma, an effective treatment i.e. inhalation therapy is required. The treatment is available in India at a price as low as Rs.4 to Rs.6 per day which means that a year’s supply of medicine is less than the cost of 1 night’s stay at the hospital.

"Inhaled corticosteroid therapy (ICT) is the cornerstone of asthma management. For the effectiveness and safety of any treatment modality, optimal drug delivery is crucial. In case of ICT, the drug reaches the inflamed airways directly in small doses, limiting the potential side effects. In the case of oral medication, the drug dosage is many times higher than in ICT. This excess dosage then reaches other parts of the body too, where it is not required and increases the systemic side-effects." remarks Dr. __Subhasis Roy __
Myths associated with the treatment needs to be busted. Inhaled corticosteroids have been recognized and widely accepted as the mainstay of asthma management. However, due to lack of awareness many people remain reluctant to take the therapy. For many, the word ‘steroid’ conjures up the vision of building up muscles. Most often corticosteroids are confused with anabolic steroids.

To clear apprehension on steroids Dr. Pawan agarwal recommends, "It is important to understand that corticosteroids are not the same as anabolic steroids, which are taken by some athletes to illegally build the muscle mass. Corticosteroids are used in asthma treatment and they do not build muscles or enhance performance. They are hormones that are naturally produced by your body. And when a doctor prescribes you inhaled corticosteroids, he is giving you the same hormone in small quantities to ease your inflamed airways."

Dose counters improves adherence to the therapy. Asthma patient adherence is a major health and economic challenge. Several studies has reported poor adherence towards asthma medication with measured rates of non-adherence ranging from 30 to 70 percent. Patients appreciate dose counters because of it’s convenience and also improves safety by allowing patients to identify the number of doses of medication left in their inhalers and to avoid running out of medicines when required.

About AsthmaAsthma is a chronic disease which affects large populations worldwide and its number is rising every year. According to the WHO Fact sheet N°206, between 100 and 150 million people around the globe -- roughly the equivalent of the population of the Russian Federation -- suffer from asthma. In India, the soaring numbers have reached 15-20 million and the number will continue to grow until adequate emphasis is laid on the importance of identifying the right medication, which can help manage asthma effectively

Asthma is a chronic respiratory disorder of the lungs in which there is inflammation (swelling) of the airways in our lungs. Due to this inflammation, the airways are narrowed and the lungs become vulnerable to various allergens which acts as triggers for an asthma attack. Dust, cold, pollen, furry pets, and viruses and air pollutants, and even emotional agitation act as triggers for an asthma attack. When a person comes in contact with a trigger, the inflamed airways are irritated leading to tightening of the muscles and excess mucus production which further constricts the passages, thereby inhibiting normal breathing and this at could even turn fatal.

About Breathe free
Breathe free is a public service initiative by Cipla which with the support of healthcare professionals aims to create awareness on asthma and other respiratory diseases. Breathe free conducts several awareness programs and activities like Camps, Clinics, Patient Screening Yatras, and on-ground activities. It also provides easy-to-understand Patient Education material in several languages and has a unique patient-friendly websitehttp://www.breathefree.com  which empowers patients and their care givers.

References:
1. U.S. Department of Health and Human Services, National Institutes of Health, National Heart, Lung, and Blood Institute Expert Panel Report 3: Guidelines for the Diagnosis and Management of Asthma, Full Report 2007 National Asthma Education and Prevention Program. Available at:www.nhlbi.nih.gov/guidelines/asthma/asthgdln.pdf Accessed November 17, 2009.
2. WHO fact sheet N°206
3. L. COLICE, MD; HARTMUT DERENDORF, PHD; GAIL G. SHAPIRO, MD. Inhaled Corticosteroids: Is There an Ideal Therapy. Medscape

Media Consultant :
Launcherz PR and Events
Rajiv Lodha:9831362041
launcherz.kol@gmail.com

Wednesday, 11 May 2016

Grand Opening of Apollo Clinic at Barrackpore



Kolkata 9th may 2016: The Expectations from the healthcare sector today have moved beyond better patient outcomes into the realm of professionalism, transparency & inclusion.

 Apollo Clinic is positioned well to its exclusive lineage to drive health care. Apollo Health & Lifestyle Limited presents to people of 24 Parganas North, APOLLO CLINIC, state-of the art multi-service facility at Barrackpore. Apollo Clinic is committed to provide consistently superior quality health care services to address day-to-day health care needs of the family.

To maximize convince and comfort, Apollo Clinic us an integrated model and offer facilities for Specialist Consultation, Diagnostics, Preventive Health Checks and Pharmacy, all under one roof. The Clinic also pioneers in a range of valued added services such as counseling on various lifestyle parameters, Apollo is your new neighborhood clinic. Not only is it complete healthcare under one roof, Apollo Clinic also plays a role in empowering customers with adequate knowledge regarding their health. The clinic at Barrackpore is located at 66/92, Barasat Road, near wireless gate, Barrackpore and not only people of 24 Parganas North but also people from Nadia & Hooghly district will also be benefited from this clinic.

“Our Mission is to bring healthcare of international standards within the reach of every individual. We are committed to the achievement and maintenance of excellence in education, research and healthcare for the benefit of humanity.” - Dr Pratap C Reddy, Chairman of Apollo Group.

Guest Present at the opening Mr. Shil Bhadra Dutta- Hon.MLA of Barrackpore Constituency, Mr. Arjun Singh, Hon. MLA of Bhatpara Constituency, Shree Uttam Das, Hon. Chairman of Barrackpore Municipality &  Mrs Madhuri Tanneru- Senior Official from Apollo.


Media Contact:
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Rajiv Lodha:9831362041
Email:launcherz.kol@gmail.com

FRANK ROSS, NOW AT ECOSPACE, RAJHARHAT!


9th May, 2016: Emami Frank Ross Ltd., an integral part of the Emami Group was all geared up for their 145th store launch, at Ecospace, Rajharhat.  This Monday, May 9th‘16 stood as witness to usher the grand opening of the mega launch. This store opening marked a victorious celebration of the golden hundred years of success, value creation and customer loyalty earned by the name: Frank Ross. 

The history of Frank Ross dates back to the year 1906. With the recent launch ofROSSCARE, their umbrella brand, they have expanded their wings way beyond pharmaceuticals to embrace personal care, home care, food and beverages, and lifestyle products and even stationery; all of which are exclusively available in the newly inaugurated store in Rajarhat.

The inauguration of the store was adorned by the presence of important delegates and personalities like Mr. R.K. Jatia, Managing Director and Mr. Sougata Patra, President (Private Label & Business Development) of Emami Frank Ross Ltd. and celebrity model Rukmini Maitra.

This store launch marks an important milestone in the journey of Emami Frank Ross Ltd. Through all the ups and downs that Frank Ross has seen over the last century, caring values and ultimate customer satisfaction has been the crucial driving force for us. I want to convey my  heartfelt   thanks to all the customers for their dedicated support. With you by our side, we hope to keep on expanding ourselves like this. We have further plans to set up our flagship stores in West Bengal, Orissa, Gujarat and Karnataka” said, Mr. R.K. Jatia, the Managing Director of  Emami Frank Ross Ltd.

 “This store is a little different than our existing stores. We aren’t just about pharmaceuticals anymore. With the launch of ROSSCARE, our umbrella brand we have now expanded our reach to an exclusive range of personal care, home care, baby care, food and beverages, and lifestyle products of international standard made available at reasonable prices. All of these products will be exclusively available in this Rajharhat store.” said, Mr. Sougata Patra, the President (Private label & Business Development)  of Emami Frank Ross Ltd.

I am truly glad that Frank Ross has come up with this idea of a one-stop store where I can just walk in and get any healthcare stuff for myself and my whole family at reasonable price. I hope to see soon Frank Ross store with all the ROSSCARE products in my vicinity, “said Ms. Rukmini Maitra .

About ROSSCARE:
Frank Ross has recently launched a new array of healthcare products under their umbrella brand ROSSCARE. In form of ROSSCARE, Frank Ross’s century old heritage and Emami’s legacy have merged together to deliver superior products in terms of quality which will create a lasting impression in your life and health.

Developed through rigorous R&D processes, their world-class range of products is the best you can get at a reasonable price range.ROSSCARE by Frank Ross brings you a complete package of health and wellness solution.  So this time when you step in their store, be sure to browse through the whole range of exclusive products. Go ahead! Be pleasantly surprised with their lucrative discount schemes and round the year offer.

OVERVIEW OF THE PRODUCTS AVAILABLE:
·         Health Supplement: Karela Jamun Juice, Alovera Juice, Amla Juice etc.
·         Cosmetics like- Mediross (Antibacterial) Soap, Rosscare Soap, Softross Soap etc.
·     Personal care: Anti-lice shampoo, mosquito repellent cream, hand wash, instant hand sanitizer, triple care tooth brush, adult diapers, cotton buds etc.
·         Health Devices: Digital personal scale, digital B.P. monitor, Vaporizer, Hot Water bottle, adhesive first aid dressing etc.
·         Beverages: Premium Darjeeling tea, Green tea, Glucose-d and Instant energy powder.

About Emami Frank Ross Ltd:
Frank Ross has emerged as Eastern India’s largest pharmacy chain, catering to the teeming millions with hundreds of dedicated store dotting the country.Operating as a division of Emami Limited, the saga of this chain continues to grow from strength to strength. It has turned out to be the most trusted and preferred pharmaceutical brand over the last century. Their stores are visited by around 25,000 people per day. What has been the most dynamic driving force in this prolonged journey is the caring values and the priority given to customer satisfaction.

Media Contact:
Launcherz-PR & Events,
Rajiv Lodha- 9831362041
launcherz.kol@gmail.com


Friday, 6 May 2016

CC Cricket for Good & UNICEF launch Team Swachh clinics in partnership with BCCI

I
Kolkata, 24 February 2016 - Building up to the ICC World T20 in India, the International Cricket Council (ICC)Cricket for Good and UNICEF in partnership with BCCI launched the Team Swachh clinics during the ICC WT20 Host City Tour. This is to promote a nationwide initiative that aims to build a social movement for sanitation and toilet use thereby leading to an open-defecation-free India.

The ICC WT20 Men’s and Women’s trophies travelled on the Nissan Trophy Tour float through the streets of Kolkata. Exhilarated fans got the opportunity to photograph themselves with the ICC WT20 Trophies.
A  specially designed double-decker bus carried the children  from a local NGOs and Indian cricket team player Manoj Tiwary and Shubhlakshmi Sharma. The Indian cricket players interacted with fans as the cavalcade made its way to photograph themselves with the ICC Trophies.

Playing cricket-based games with the children along with advocating the use of toilets, Manoj Tiwary and Shubhlakshmi Sharma engaged with the children when sharing cricketing tips and discussing the importance of hygiene and sanitation in the specially designed Team Swachh WASH clinic set up inside the Eden Garden cricket stadium.

Calling the initiative a ‘social movement for sanitation’, Ms.Caroline Den Dulk, Chief of Communication, UNICEF India said, “The idea of team and team play is at the core of the Team Swachh initiative and it leverages the vast passion of the sport in the country to advocate toilet use and save lives of children.”

After Dharamshala, Mohali, New Delhi and now Kolkatta,  the ICC WT20 Host City Tour will visit each of the venues that will host the ICC WT20 matches. It now travels to Nagpur (27th  Feb), Chennai (1stMarch), Bangalore (3rd March) and Mumbai (6thMarch 2016).

Earlier in October 2015, the ICC Cricket For Good and UNICEF launched a five-year global partnership in New York. They decided to engage the broader cricketing community to empower children and adolescents. In particular, during the many ICC events over the next five years, they will develop and implement various community outreach programmes and initiatives in collaboration with coaches, cricketers and cricketing personalities.

See video:
Trophy tour at Dharamshala
Trophy tour at Mohali
Trophy tour at New Delhi

Overview:
Team Swachh is an integrated nationwide initiative that aims to build a social movement for sanitation and toilet use thereby leading to an open-defecation-free India. This visionary collaboration between ICC and UNICEF aims to raise awareness about challenges faced by the most disadvantaged children and focuses on improving sanitation. The ICC WT20 is the launch platform to advocate for children, leveraging the reach and popularity of cricket in India.

WASH (Water, Sanitation and Hygiene) is a group of interrelated public health issues that are of particular interest to international development programmes.

Media Contact:
Rajiv Lodha- 9831362041
Launcherz PR

LAUNCH OF ‘SATHI HEART’-HEART-FRIENDLY COOKING OIL


1st February ‘16, Kolkata: In India, heart ailments have replaced communicable diseases as the biggest killer. According to recent data, approximately 30 per cent of the urban population and 15 per cent of the population living in rural areas suffer from high blood pressure and heart attacks. The cost of India's heart disease epidemic is over $2 trillion. The only way to reduce the onslaught of cardiovascular diseases is through information, education, medication and delivering superior oil quality.To make certain that the consumers get a highly health quality  oil Vinayak Oil Pvt. Ltd is introducing ‘SATHI HEART’ on 1st February ’16 at Kala Kunj, Kala Mandir , Kolkata.

Speaking on the Launch program Mr.Bijay Agarwal, Managing Director  Edible Group  said, “SathiHeart has the right ratio of Fatty Acids & Omegas , close to WHO and AHA’s recommendations that reduces bad cholesterol ( LDL) and promotes a Healthy Heart, builds immunity and offers good nutrition.” 
SATHI HEART is a premium gold standard ,Heart –Friendly cooking oil which blends the goodness of ORYZANOL (antioxidants) and VITAMINS, which build Immunity and offer good Nutrition. It enhances taste & flavour of food, helps in digestion, is light & Non- greasy & is economical because it absorbs less Oil. It also helps to reduce weight. Further it has natural Squalene, which improves skin tone, glamour & beauty.

SATHI HEARTis a judicious blend of physically refined Rice Bran Oil (80%) and Refined Sunflower Oil (20%), which is a  tested blend now available in the market.It has the best balance of SFA / MUFA / PUFA ratio which is close to the recommendation of WHO & AHA and also free of Trans-Fat.

All the above claims are supported by scientific literatures.

“Indian Council of Medical Research and National Institute” of Nutrition recommend RBO (Rice Bran Oil) as the world’s healthiest cooking oil, because of its balanced ratio which is as per recommendation of WHO & AHA , rich in natural antioxidants and free of  Trans –Fat . Similarly Sunflower oil is a rich source of n-6 fatty acids, vitamin E and sterols.

Sathi Heart is therefore, good for entire family including children.

The MRP of Sathi Heart is Rs 120/- while others are selling the same blend at Rs 190/-. Comapy is giving special launching offer for customers, giving one Food Grade wide mouth Jar worth Rs.65 /- on purchase of 2 pcs Pouch and One Bag  with 5 Ltr Jar Pack.

Media Consultant:
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Rajiv Lodha: 9831326900/9831362042

Launch of Vaidyaa

These days the entire process of finding a doctor, getting an appointment, the long waiting hours and the fatigue of the journey to and fro the doctors chambers are all exhausting. Vaidyaa has a convenient solution, which brings good doctors to peoples doorsteps at affordable prices to people of all ages.

Vaidyaa was conceptualised by an experienced HR professional Ms Nandini Basu Phookan supported by a strong team. Her idea was to do something to address the growing challenges of quality healthcare, both for those who need it and those who provide it. 

They provide a service which places convenience, affordability and reliability above all other factors. Apart from being stress free, and a big time saver in the hectic pace of life, they also have the comfort of being in familiar surrounding when someone is sick and needs attention.

Benefits of Vaidyaa
A reliable doctor with a difference - Who will visit you at home and ensure the best care is at your doorstep within 6 hours of booking

Ease of Booking - We are just a click or phone call away, so anyone can do the booking

Ease of Payment - We accept online payments, cash at the time of consultation, or deposits in our accounts.

Quality Service - Our doctors are professionals with whom we are networked and either are or have been referred by some of the top doctors in Kolkata today. The average experience of our doctors is 12 years.

“We started our operations in November and have a team of 106 doctors with us so far. We officially announced a little late because we wanted to see how Kolkata is responding to it and are happy to say that there has been a huge interest in our services. Our services empower the patients as well as doctors, and the healthcare system, and for us it’s a step back to the good old days when doctors or “vaidyaas” were welcomed into homes with all respect and patients were treated seamlessly” said Ms Nandini Basu Phookan, Founder, Vaidyaa.

“Our plan starts with Kolkata and will move to Guwahati, and Shillong, with our primary focus being the Eastern and North Eastern parts of the country which are most neglected”

In Kolkata Vaidyaa services Newtown Rajarhat right to Joka, Garia to Dunlop with other areas being added every day.

You can reach out to Vaidyaa at our website: www.vaidyaa.com
Call Vaidyaa: 033-24426017

PR Consultant: LauncherzPR
Shagufta Hanaphie @ 9831362042 / Rajiv Lodha @ 9831326900


Hoticulture Extravaganza: Kolkata is to witness the AHSI’s 189th Annual Flower Show2016



4th February, 2016:The diversity of horticulture is captured in hundreds of Seasonal flowers, perennial flowers, fruits and vegetables, medicinal plants, wide range of foliage plants, cacti and succulents, Bonsai etc. grown in pots. That is not all, cut flowers uprooted vegetables, feature garden. It is no longer restricted to the state of West Bengal; some of the North Eastern States also participate with their exotic cut flowers and outstanding horticultural products.  Floral artists and photographer’sexcellence have added flavour to this popular Kolkata event. Visitors are assured that in spite of such wide diversity they should not miss the magnificence of plethora of flowers led by dahlias, roses and many winter annuals like Acrolinum, Arctotis, Gazania, Rudbeckia. Cyclamen, Molucella, Mimulus etc.

This year we shall put on sale paintings made by eminent Artists in Art Workshop during previous Annual Flower Show. Well known Bonsai experts Mr. Nikunj Parekh & Mrs. Jyoti Parekh will display their Bonsai pots and also hold a Seminar on the Main Lawn on Saturday, 6th February, 2016.

Specific details will be provided in the Press Conference.

What makes the Annual Flower Show of the Society so unique:

The Agri-Horticultural Society possesses a traditional garden laid out on a plot over 21 acres having a wealth of valuable plants / trees most of which are very old, some of them have crossed a century. The garden is well maintained even today. Some of the notable plants are Elephant Foot Tree whose base stem looks like elephant’s foot, Mad tree whose all leaves are dissimilar either in shape, size, structure, etc; Monodora a beautiful rare plant of West African origin bears highly ornamental orchid like flower and it is very rare in India. Like these plants there are many more uncommon plants which attract all nature lovers. The Society’s own grown annuals in pots and beds are in bloom making the garden beautiful. The garden itself is a spectacle when added with the Annual Flower Show, it becomes a great extravaganza which attracts huge number of visitors for feast of their eyes including photographers, botanists, artists to enrich their professional excellence.

A Certificate from the Society helps growers, breeders, nurserymen etc to earn stamp of their quality / standard. This enables the growers, breeders, nurserymen to enhance their business.The footfall is increasing every year. It has become one of the most popular event in Winter season.

Show Timings:

4th February, 2016 – 3.00 pm to 7.00 pm
5th to 7th February, 2016 – 7.00 am to 7.00 pm
The Inauguration ceremony will be held on 4th February, 2016 at 3.00 pm
And will be graced by the following dignitaries:

Lt. General Praveen Bakshi, AVSM, VSM, GOC-in C, Eastern Command Chief Guest, Smt. Alokananda Roy, eminent classical dancer Guest of Honour and many other Guests.

Prize distribution will be held on 7th February, 2016 at 4.00 pm
Following dignitaries have been invited to grace the said occasion:

Janab Firhad Hakim, MIC – Urban Development & Municipal Affairs, Govt. of West Bengal Chief Guest, Mr. Olaf Iversen, Consulate General of Germany, Mr. Tarun Gagoi, Hon’ble Chief Minister, Govt. of Assam, Dr. Mukul Sangma, Hon’ble Chief Minister, Govt. of Meghalaya, Mr. Nabam Tuki, Hon’ble Chief Minister, Arunachal Pradesh Guests of Honour and many other Guests.

The Annual Flower Show consists of more than 20 different classes and nearly 200 sections covering palms, ferns, ornamental plants, cacti, succulents, vegetables, fruits, herbal plants, roses, gladioli, bonsai etc. It is arguably the largest flower show of the country even today.

HISTORY

The Agri-Horticultural Society of India was founded in 1820 by Rev. Dr. William Carey, with the objective of developing and promoting agriculture & horticulture in India. Its first Agriculture & Horticulture exhibition was held as early as 1828 and the Society meanwhile catered to the needs of the agri-horticultural activities of the country and acted as the de facto Agricultural Ministry of the Government of India, till 1900. First ever agricultural journal in the country was published in 1837 by the Society.

The AHSI has a unique history of achievements. It has played a pioneering role in the introduction of a wide array of cereals, cash crops, cinchona, many fruits, vegetables, flowering plants and trees and ornamental plants etc.

In the past, Governor General, Viceroys had been the chief patrons of the Society.

It is traditional and informal garden. Although it is of 196 years old vintage, it is impeccably clean and well maintained. It is populated by varieties of rare plants.

The AHSI today captures the passionate love for plant life and takes Indian agri-horticulture to new realms.

The show has a real mixture, something for everyone, host of competitions, displays the latest gardening products etc. Combined with the comfortable weather/climate, it is no wonder theshow is enjoyed by a large number of visitors. The ASHI Annual flower Show is certainly keeping up the tradition along with contemporary changes.

ACTIVITIES

The Agri –Horticultural Society of India, apart from holding regular Flower Shows of various kinds, also holds competitions like - Summer and Winter Garden Competition, House PlantsShow, Mango Mahotsava, etc. It also propagates rare plants, shrubs, trees and offers advisory services to plant lovers of the city, to build the bridge between nature lovers and nature.

This apart, the AHSI is known for its development and preservation of Medicinal and Herbal plants. It also works with a laboratory for Research and Development now engaged in Tissue Culture. In fact, the AHSI works with “Ipecac”, a special kind of plant with multi-purpose uses, including treatment of dysentery.

Educational activities include holding International Seminars, conducting Short Courses Training Programme on Mushroom Culture, Bonsai Culture, Home Gardening etc. This Society holds one year Certificate course on Horticulture at the Society’s Carey Institute for Boys, affiliated to Calcutta University. Besides this, it also organizes exhibitions and conferences on Agri-Horticultural subjects.

The AHSI is actively engaged in designing, developing and implementing various landscape projects including their maintenance in and around Kolkata. Besides this, AHSI also offers consultancy and advisory services.


Media Consultant
Rajiv Lodha
9831362041

DSK Shivajians play Tata Football Academy in U-18 I-League tie




1st February 2016 – Kolkata, India – DSK Shivajians will look to build on their impressive 4-0 victory over Lonestar Kashmir in the Final Round of the Under 18 I-League when they face Tata Football Academy on 2nd February 2016 at the Howrah Stadium, Kolkata
.
The team, consisting of players from Liverpool FC International Academy – DSK Shivajians, has already played two matches in the tournament, drawing the first one and winning the second. On the other hand, Tata Football Academy has won their first two matches of the tournament, and is currently leading the Group A with 6 points.

Speaking ahead of the crucial encounter, Shirish Kulkarni, President, DSK Shivajians Football Club, said: “We had a good result last time out and we will be looking to build on that. However, this is more about development of the players than it is about winning. We have an impressive youth setup at the club and the coaches from Liverpool FC have ensured that we take the right steps which would help the players to perform at the top of their abilities.”

Dave Rogers, Head Coach, Liverpool FC International Academy – DSK Shivajians, added: “After yesterday’s impressive victory over Lonestar Kashmir, the boys are in good spirit and really looking forward for Tuesday’s game. TFA have made an excellent start to the competition with 2 wins from 2 games so we know we need to prepare and be focused for what is going to be a really tough match. They are well organized and have good players, but we have done our homework on them and found areas which we feel if we execute on the day, we can exploit and expose them. It’s the biggest game because it’s the next game and if our Academy players want to carry on their progress then performing against a top Academy like TFA would show how far they have developed.”

The match will kick-off at 2:15pm at the Howrah Stadium in Kolkata.

Friday, 29 April 2016

Sadar Medical College romp to victory at the inaugural SF Sonic Vaahak Football Cup 2015



Baharampore, 3rd September 2015: SF Sonic, India’s fastest growing battery manufacturing brand launched the first ever football cup exclusively for e-rickshaw drivers in Baharampore. The SF Sonic Vaahak Cup saw 16 teams with 7 players compete. Each team was dressed in a different colour jersey to participate in the mini soccer tournament. A mini soccer tournament consist of two halves of ten minutes each and is played on a court that is smaller than the regular sized court. The tournament was complete with professional referees and linesmen.  More than 400 families, friends and others came to cheer at this unique event.

Dr. Tanmay Chattopadhyay, General Manager, Marketing, explained, “India is exceedingly moving towards having electric vehicles both for private as well as commercial uses. e-rickshaws are now besides becoming the preferred mode of transport across the country is also good for the environment, since they are battery operated. Given the stressful traffic conditions that the e-rickshaw drivers operate under on a daily basis, we thought it would be a welcome break to have them play football on their day off. This suggestion was met with a lot of enthusiasm and we are honoured to give our e-rickshaw drivers something fun to do.” 

“Across India, rickshaws make commuting easier. However, driving a rickshaw is very hard work. At SF Sonic, higher output is at the core of our business. This is reflected in our credo – More Power per Crank. We have invested in technology to ensure that our batteries are hassle-free and deliver more power to the user. Just like Vaahak gives more power to the vehicle, we think a Sunday game of football adds a lot of excitement to the stressful e-rickshaw driver. A refreshed driver means he has the power to perform better. This is the underlying reason for organising the SF Sonic Vaahak Football Cup”, Dr. Chattopadhyay added.  

SF Sonic has also just launched the Zamindar ka Doctor programme, intending to reach out to 25,000 Farmers across India. Under this programme, while a battery is checked by auto-experts, the farmer has a health checkup done by doctors and pathologists. Till date over 300+ farmers have been covered in under a month in Uttar Pradesh and Madhya Pradesh.

SF Sonic is also reaching out to over 25,000 households spread over 600 villages across 9 states in 60 days to build awareness around uninterrupted power. “Several homes in India do not have access to regular power supply and this is hindering development of people and our country. SF Sonic has developed an innovative battery for home use that provides uninterrupted power supply. With this, SF
Sonic would like to encourage homes to install dependable batteries where the power supply is not dependable.”

About SF Sonic:
SF Sonic through research, innovation and cutting edge Japanese technology, ensures that its batteries offer More Power per Crank. The brand has batteries for passenger cars, 2-wheelers, 3-wheelers, LCV/HCV and tractors. SF Sonic also caters to the home and business segment through inverter batteries, home UPS batteries, Genset batteries and CFL batteries. The brand is present across India through Power Bay Stores and over 10000 Channel Partners. SF Sonic batteries can also be ordered online at http://www.sfsonicpower.com/buy-online or by calling SF Sonic Powerline 1800 102 6060.

The SF Sonic Research & Development centre at Taloja is a high-tech hub of innovation and is approved by the Ministry of Science & Technology, Government of India. SF Sonic batteries are manufactured at a state-of-art plant in Taloja, Maharashtra. SF Sonic contributes to the UNICEF Child Environment Program, every time a used battery is returned. 
 
For More Information please contact: 
Rajiv Lodha: 9831362041/8961011148
LauncherzPR
launcherz.kol@gmail.com